‘Scents of Balance’ WWD’s 1979 Fragrance Industry Snapshot

The power of a visual is often profoundly affected by language. Women’s Wear Daily has demonstrated that for decades. When looking to its archive for a weekly cover spotlight, the image used for its May 1979 “Eye on Fragrance” supplement — examining the impressive growth and projected future of the fragrance industry and titled “Scents of Balance” — read as more than noteworthy of the moment.