Amanda Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France’s most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry. Amid all the buzz, one question lingers: will the wine industry embrace alcohol-free wine as the wine of the future?
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