Moncler Grenoble Unveils Its First Spring Campaign

DESERT ESCAPE: From the Alps to the Tucson Mountain Park.

Moncler Grenoble headed to Arizona, selecting the sandy landscape filled with cacti and rocky outcrops, as the background for its 2026 spring campaign.

The campaign is fronted by two of its brand ambassadors — freestyle skier, actor and activist Gus Kenworthy and French professional skier Richard Permin — alongside London-born model and hiking enthusiast Mia Regan.

This is the first spring campaign for Moncler Grenoble. As reported, Moncler Group executive chairman Remo Ruffini, told WWD last month, unveiling the first campaign dedicated to Moncler’s spring collection, that the “ambition is to have a year-round, 365-day relationship with our customers, not simply to increase our summer sales volume.”

The images capture the cast trekking across the desert, gathering around a campfire and stepping out of a vehicle, wearing a collection defined by technical fabrics and functional detailing. Down jackets, lightweight puffers, trekking-inspired outerwear, gilets, structured overshirts and windbreakers are enhanced with removable sleeves, cinched waists, concealed hoods, mesh ventilation inserts, utility pockets, carabiners, scoubidou pullers, drawstring toggles and reflective accents.

Womenswear pieces feature technical nylon, pastel velvet corduroy and summer tweed. The menswear selection comprises lightweight, layerable pieces including corduroy and plaid jackets, denim-mix utility vests and cotton-linen or froissé shorts, styled with tonal or desert-inspired graphic T-shirts, polos, caps and wide-brim bucket hats. 

All garments incorporate waterproof, windproof and breathable technologies developed with partners including Gore-Tex, YKK AquaGuard, Natulon water-repellent zippers and Recco technology, the rescue system designed to help locate people caught in avalanches or lost in the outdoors.

Botanical prints of yucca, cacti and agave are featured on shirts and Bermuda shorts. The color palette was inspired by the surrounding environment and features earthy tones such as cream, sand, dark moss, sky blue, and accents of pink and earthy yellow.