Kith Women, in partnership with Vivrelle, a luxury membership club offering designer handbags, jewelry and diamonds, will open a summer-long pop-up in Bridgehampton.
The space represents Kith Women’s first retail presence in the Hamptons, and the first collaboration between the two brands. It also marks Vivrelle’s second seasonal retail concept.
Located at 2397 Montauk Highway, the more than 1,400-square-foot space was designed by For Everyday Life to evoke a classic Hamptons-style home. The interior features a beach-inspired vibe, with shades of blue and natural wood. Throughout the season, visitors can enjoy a front lawn activation featuring offerings from Ronnie’s Pronto and Kith Treats. Food and beverage offerings include signature Pronto Freezes in coffee and matcha flavors, creamsicles and a curated selection of Kith Hospitality apparel.
Inside, the offerings bring together luxury rental and retail through Vivrelle’s curated assortment of designer handbags and jewelry, available to borrow or purchase, alongside the Kith Women summer 2026 collection. The Kith collection features an expanded assortment of fashion accessories, swimwear, matching sets, and seasonal silhouettes, along with Kith Kids apparel and accessories, which will be available for purchase.
“This is a natural evolution of how we think about retail and the ongoing expansion of our membership offerings,” said Blake Geffen, founder and chief executive officer of Vivrelle. “Our goal has always been to build a brand that gives members a true 360-degree lifestyle experience. Through our partnership with Kith Women, we’re bringing that vision to life in a more immersive and dynamic way. We’re excited to create a destination where fashion, lifestyle and community come together.”
Throughout the summer, the pop-up will host weekly activations, including brand collaborations, wellness experiences and exclusive member events. The Vivrelle & Kith Women Bridgehampton pop-up opens May 22, and will operate daily throughout the summer.
